In the immediate run-up to the LIWF, many people will be talking about the impact of the Common Market Organisation Reform on the European wine industry. So what about France?
The objective is to re-organise the industry structure so that it is better equipped to react to changes in both domestic and international markets.
The main propositions are to create a support system for conversion and restructuring vineyards, to increase R&D in order to modernise wineries and encourage new product development.
In the main, we French, welcome this opportunity to increase the competitiveness of our products in the world.
We French welcome the opportunity to increase competitiveness
And I would like to reassure the UK trade that this new framework will allow us to react according to your needs.
And it is with this in mind that VINIFLHOR* has further developed its strategy for French wines by initiating a new promotional campaign in the UK based around the new visual ident “French Wines, a touch of magic”.
You will see this incorporated into the design of the Fast-Track to France stand. We want to encourage people to try our wines, to taste them and, I hope, to like them!
*Office National Interprofessionnel des Fruits et Légumes, des Vins et de l'Horticulture (France's trade body for all AOC food/wine products)
Président du Conseil de Direction Filière Viti-Vinicole (French wine industry advisory board) at VINIFLHOR*.
We French welcome the opportunity to increase competitiveness
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